Design Questionnaire — SUNGLOW DESIGN co

Name

Email Address

Name of your business or project

What does your timeline and budget look like?

Purpose & Position

Your "WHY". You show up excited to do this work because...

What are the most important goals of your design? Which projects would you like to get started on?

overall branding, gather new customers, promote seasonal sales...

Who is your target audience and how do they perceive your brand?

ex: "Active, healthy women, age group: 20-40. They see us as positive, happy, progressive"

Why you? What sets you apart from your competition?

What transformation will happen when a client interacts with you?

Visuals & Personality

Do you have any previous design work and/or website? Is there anything you would like to keep or change?

please send me examples of any collateral you're currently working with

How would you describe the style/energy/vibe of your brand? Are there any brands (related to your field or not) that create this feeling?

ex: modern, clean, minimalist // punchy, bold, spirited // editorial, chic, luxe

Are there any images, symbols, animals or illustrations you'd like to use in your branding?

If we're designing a logo, how would you like the primary logo to read?

ex: "Janes's", "Jane's Cookie Company", "Jane's Cookie Co."

What colors are you drawn to for your brand?

Do you have any typeface preferences?

serif, sans-serif, hand lettering, etc.

Please copy+paste links to inspiration of design you enjoy for the style of your project.

this is a perfect place to share your Pinterest boards or any websites, competitors, colors, fonts and stylistic looks.

Promotion + Overall Ideas

Which promotional channels would you like to focus on to reach your dream clients?

Ex: Pinterest, Email, Lead Pages, Instagram, Facebook, Google Ads

Walk me through your current customer experience with your brand from introduction, to capturing, to post-sell care.

Any other thoughts on your design? Let me know here.

anything you know you want or don't want, questions, etc.

Design Questionnaire — Branding